Diligent Management and Consulting Services

Diligent Management -SEO-Social Media Marketing- Oakland County -Michigan

2015-05-26T12:52:00.000-04:00

This year 1000's of business people will view this page. It appears on social media sites worldwide. Chances are you didn't (pardon the pun) 'Stumble Upon' this page. More than likely you have an interest in social media marketing. Maybe it's new to you or possibly you just don't have the time to do it yourself. Let us help handle your social marketing. Twitter, Facebook, My Space, Blogs, Social Media Networks, Community Boards, Vlogs, RSS, Video Deployment, Podcasts or Forums...it's what we do best! Call (734) 224-8667 for a free quote or visit our website at:
www.diligentmanagement.co

Diligent Management - Bloomfield Hills, Michigan - SEO Suggestions (734) 224-8667

2011-05-27T21:49:00.004-04:00

Diligent Management and Consulting Services

Provide a road map of your web site, and search engines will follow it.

Called the "sitemap", this very simple page contains links to every page on a web site and serves one very important purpose. That is to get your sub pages crawled, and into a search engine's index.

Search Engines look for the robots.txt file, so make sure you have it.

As its name implies, this is a text file that tells robots what to and what not to index. Its content consists of so-called records. Only mention files and directories that you don't want to be indexed. All other files will be indexed normally if they are linked on your site. Having a proper robots.txt file gives your pages the rankings they deserve. If search engines know what to do with them, then they can give them a good ranking.

Submit your site to related categories in niche directories.

Internet directories have become very important because they represent an easy path for inbound links creation. Now, when you submit your site to related categories in your industry you get that extra link factor, quality. Links from these categories can have a very positive effect on the search engine rankings of your web site.

Writing articles about your site, a great way to get new content.

This will help you get good positioning on search engines and quality incoming links as well. Always keep your articles as informative as possible. Other web sites will link back to your articles if you do. Write about the topics that your visitors are interested in, and don’t forget to send them to syndicate sites. They will in turn offer them to others. Just make sure that you always have a link back to your web site so that all sites who publish your article will automatically link to you.

Become an authority in your field. Visit relevant forums and blogs.

Only join forum and blogs that are relevant to your industry. Use your expertise as a site owner in your industry to give information and advice. Of course, put your URL into the signature of your posts. Being the authority is simply knowing your industry, and giving people the information they need to trust you and your site.

SEO Tips to Success from DMCS, Bloomfield Hills, MI

2011-05-26T19:35:00.005-04:00

Search Engine Optimization in 10 easy Tips
Kevin Callahan, Diligent Management and Consulting Services, SEO, Bloomfield Hills, Michigan

Having your site top-ranked for a hot keyword can effectively improve your traffic and therefore your profits as well. All you need to do is to optimize your content and create many links of different quality.

Here's 10 ways to improve your rankings

1. Directory submissions - The most effective way in getting lots of back links fast. Grab a good directory list and submit your link in every single directory. Make sure that you get a few new back links everyday to ensure long term success.

2. Article Submissions - Almost every single article directory on the web is free. Article directories are a good compliment to ordinary directories because it will bring you more diversity in your back link structure. Write a good article with more than 500 words and include a back link to your site and submit it to all major article directories. Hopefully, if your article is good, some webmaster will pick it and put it on their own sites, so you're not only getting back links from the article directories themselves, you are also getting free back links from real sites, which is very valuable in search engines like Google.

3. Wikipedia.org - A good source to collect incoming links. Do you have any content that is related to any Wikipedia article? In that case, you can edit the Wikipedia article and input your link on the link page. Make sure that the content you are linking meets up with the standard, otherwise, your link will be removed as fast as it came up.

4. On page SEO - On page optimization was the most important SEO technique available before 2001. Today, it does not have the same decisive factor that it once had. It is however still very useful to do some basic on page SEO. Make sure that your targeted keywords are included in the title, the headline and the footer. Make sure that you always provide some fresh content on the pages that you specifically want to optimize. Provide it at least with an RSS feed. But most important, make sure that the on page SEO does not overshadow the content and make your site look less useful.

5. PRWeb.com - Post a press release once you release your site. It will help you a little bit in the rankings, but most importantly, if your Press release is good, you will get some natural links generated by PRWebs users.

6. Myspace.com - Myspace is still one of the hottest sites on the internet. It has also became one of the most effective places to market your site. Just make a profile for your site there, then try to get as many friends as possible. Post links to your sites on other profiles, post bulletins of your site and if it's cool enough, you will get some natural back links in return.

7. Ask for back links - Send out nice original emails to other webmasters that have similar sites. Write some sentences about what you think of their site or anything related to the subject of their site. When you get the reply, answer them, tell them something more and then ask for a reciprocal or a one-way link.

8. Forums - Forums are not only a great place to discuss things but also a good resource for generating back links, feedback and traffic. Put a link in your signature. Make a post about your site or even better, make a post about something and then make a related link to your site. Note, go for inactive forums, they tend to give more weight than the active ones and your link will be displayed over a longer time.

9. Make satellite sites - Put up a site with some content on e.g. geocities.com and include a back link to your site somewhere, then submit the satellite site to somewhere around 100 directories so it will be indexed in Google, and you got a high quality back link.

10. Also, SEO is an area where there are lots of paid alternatives that may help you in getting a good ranking. Some of these are paid article submission, paid on page optimization, paid directory submission paid link exchanges and paid links.

SEO 101

2011-05-26T12:40:00.002-04:00

Diligent Management & Consulting Website
The first thing you should know about SEO is that Consistency is the “key word”. Because of that, in this first article I will cover the immediate things that relate to solid Search Engine Ranks for particular number of key phrases. This will apply to any type of website, on any industry you are targeting.

Lets review 5 areas:

Search Engines Rank web pages, not web sites.
You should have unique Titles, Descriptions and Keywords in your pages. Therefore, there should be only one page per keyword phrase you are targeting, highly focused on that phrase. You can also target as many related combination's of your phrase as searches are using to find it, as long as you have individual pages focused for them.

Your web site has to be relevant to searchers, not just the search engine.
One very important area of SEO is to be well-balanced. There many variables that matter when it comes to optimizing a site, there is not a specific area were all the effort should be on. Instead focus on achieving a Top 10 Position, and here is why: It is OK to be number 5 or number 3 in any given rank… If you are in the 1st spot and you are clicked simply because that spot gets more clicks, are you really going to get more of whatever your site’s goal is just because you are the number 1?

Less is more, when it comes to targeted keywords.
If you have like most, an average site, focus on 5-10 keywords. Build your entire site around these keywords. Remember to be relevant to searches using these keywords. You should rather have one keyword for which your site is on the Top 10 (first page), than ten that are on secondary pages. Put those keywords in your Title, Description, and Keyword areas, and remember the uniqueness factor.

Build real content for people, not for machines.
It is said that “content is king”, and for a good reason. When two sites highly optimized in a particular industry for a particular key phrase compete, this is one of the most important areas Search Engines evaluate for relevancy, and therefore positioning. Keep your content updated either by adding new, or by editing existing one. The relation between content and its freshness is a must.

Tell me who links to you, who you link to, and I will tell you who you are.
Yes, linking is that important in SEO. You must have incoming links, but what really matters, is that you must have quality incoming links, and you must build them all naturally. Search Engines reward sites when their links are build steadily over time.

2009-03-25T18:06:00.001-04:00